52 YOUR NINE-POINT CLIENT GPS
GPS stands for Goofball Prevention Screening, and here’s why you need one.
Every day here at Do It! Marketing HQ, we work hard to make sure the clients we love are extremely happy with our work and our results.
At the same time, we work hard to keep OUT clients who will make us nuts, sap our energy, or for whom it will be impossible to do our best work.
And you should do the same in your business.
In this spirit, here is an example to model if you’d like to create your company’s very own Client GPS tool (Goofball Prevention Screening).
A client may well prove to be a goofball if they:
1. Lack high standards of excellence: ...
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