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Do It! Marketing by David Newman

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44 NOBODY IS GOING TO STEAL YOUR IDEA

A lot of entrepreneurs and businesspeople come up with marketing ideas, product ideas, or service ideas and say, “Wow—that’s really terrific. Only one problem—what if someone steals my idea?”

My standard answer: Nobody can steal YOUR idea. When they do, it becomes their idea and, from that moment on, it starts to diverge from what you would do, how you would do it, and the value you would bring to it.

Mark Moskowitz, the writer and producer of the movie Stone Reader, once told me: “I used to be worried that everybody I pitched my stories to in Hollywood would steal them. And once or twice that happened. But ...

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