43 OLD MEDIA IS DEAD! LONG LIVE OLD MEDIA!
According to a headline in BtoB Magazine: “Forecast: Internet will be the only medium to grow ad dollars this year.” (The year doesn’t matter; it’s been the same story every year since 2009!)
Of course, Internet and mobile ad dollars will grow. It’s just too bad that most traditional media ad execs stubbornly refuse to see the light.
A great example came across my desk from an old media (print) publisher friend of mine in response to one of my articles titled, “Old Media Is Dead—Welcome to the Age of Inbound Marketing.” Here is his email verbatim plus a ton of free sand into which he firmly sticks his ...
Get Do It! Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
