41 MARKET TO PEOPLE WHO ARE ALREADY LISTENING
Are you marketing to people who are already listening?
It is very, very hard to market your products and services to everyone. And, frankly, not everyone needs or wants what you’re offering. That’s just hard reality.
But there is a core demographic that is already tuned in. They don’t need convincing. They’re just waiting to hear from you about what’s new, what you’re up to, and how you can help them.
Aren’t those people worth reaching out to?
Of course, they are!
Do you know who they are and how to reach them?
Hmmm. Let’s think about that one.
You could—and should—start with your company’s existing ...
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