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Do It! Marketing by David Newman

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38 SELL LIKE A GIRL

What can a 12-year-old teach you about sales? Quite a bit, as it turns out.

It’s Girl Scout Cookie time in our part of the world. For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Dos, you’re missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople.

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Here are some points I’ve garnered while helping my daughter, Becca (a loyal member of Girl Scout Troop 3129) make her sales numbers for three ...

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