33 D: DUMB IT DOWN
This mistake comes from your fear that if you give away your VERY BEST ideas, strategies, tools, tactics, insights, and other secret sauce (yes, the very same ideas that go into your products and services and for which you get paid BIG BUCKS from your paying clients), you will somehow diminish the demand for those same paid products and services.
So you dumb it down. You post that second-rate article. You remove some detail from that spec sheet because you want people to buy your consulting services, not do it themselves. You post the video that has only three of your 10 key ideas because, heck, if you gave all 10 ideas, they’d ...
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