32 I: “I, ME, MY” SYNDROME
No, your social media postings do NOT need to be all about YOU.
In fact, if all you talk about is YOU—your company, your products, your services, your brand, your blog, your resources—people will ignore you, tune you out, and dismiss you for the self-centered IDIOT that you are. (Please remember IDIOT is an acronym; don’t take it personally!)
How to do it right: Experts promote other experts. Experts are not insecure about shining the spotlight on others. Experts are curators and pointers-out of cool things.
Experts invite other experts to post guest blogs on their websites, and they, in turn, get invited to do the same! ...
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