30 SEVEN RULES FOR YOUR E-MAIL SIGNATURE FILE
My marketing coaching client was redoing his website. (Can you FEEL his exhilaration?)
He just got his fresh, minty business cards back from the printer. (Can you SMELL those new cards?)
During our next conference call, he asked me, “David, what should go into my e-mail signature file?”
Aha! Trick question.
What followed was my miniseminar, pocket rant, and micro manifesto on e-mail signature file do’s and don’ts.
After reading this chapter, you will be armed and dangerous in the e-mail signature file combat zone. Suit up, soldier. We’re going in HOT!
1. Don’t NOT have one. An e-mail signature file ...
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