3 WHO ARE YOU?
This part of the book is titled “It’s About Them, Really.” So why is the first chapter called “Who Are You?” Because all leadership is self-leadership. All knowledge is self-knowledge.
Ha! Gotcha—THAT was philosophical mumbo jumbo. You can never be too careful reading these business books. Stay alert!
For you to be as successful as you deserve to be in your business—for you to be able to help THEM, support THEM, sell to THEM—you need to know what YOU want first. You need to know who you are, where you’re going, and how you’ll get there.
First, think through and make some decisions about your business model, your revenue model, and ...
Get Do It! Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
