O'Reilly logo

Do It! Marketing by David Newman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

24 HOW TO PROFIT FROM 3PR

If you want to win new business from new clients, speaking is one of the most effective tools in your toolkit for burnishing your expert credentials.

By the time you’re done reading this chapter, you will understand how to unleash the power of 3PR in your business development efforts, including the number one strategy: speaking.

3PR (Personalized Professional Public Relations) is a combination of strategies, tactics, and tools designed to help you and your business accomplish one or more of these seven key business objectives:

1.  New lead generation

2.  Building credibility and brand preference

3.  Connecting with media ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required