21 CONTROL IS PRICELESS
When you’re marketing to high-powered executives, professionals, or entrepreneurs, you can rarely go wrong by highlighting how your product or service enhances their level of control in their business.
Think about it: Control is at the core of what every Alpha Dog executive and entrepreneur wants.
Not only control over their business, but also control over their finances, control over their people, control over their processes, control over their customers, and control over their suppliers. These people want to control the world.
And you should figure out ways to help them do exactly that.
After all, control is a buffer ...
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