18 YOU SOLVE PEOPLE PROBLEMS
As you’re leading the sales conversation with your prospect, you can talk specifically about people obstacles (not individual people but their people issues that are acting as obstacles). You want to get the lay of the land to understand what they’re up against.
People problems come in all shapes and sizes, but here’s a starter list so that you can talk more intelligently about them with your prospects:
Recruiting top talent
Retaining top talent
Employee engagement
Recognition and reward
Staff utilization
Get Do It! Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
