Do It! Marketing

14 DON’T FALL INTO THE SAME-O LAME-O TRAP

As you’re drafting your first pass of your Marketing Language Bank, you must become keenly self-aware any time you catch yourself using language that:

  Any company could say and no company can prove. (“We’re the best!”)

  Is overly technical or jargon filled. (“SaaS 128-bit socket-level redundancy”)

  Triggers ...