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Do Good: How Design Can Change the World by R.G.D. David B. Berman FGDC

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Part . The Creative Brief: Disarming the Weapons of Mass Deception

The Creative Brief: Disarming the Weapons of Mass Deception

Irvine, California: When did roadkill become something to celebrate? We are making 73 species extinct every day. Can we not show more respect for those that survive despite us? The ad copy promises to boost your confidence, as you master weaker things. How did cars go from being tools to being therapy?

The Creative Brief: Disarming the Weapons of Mass Deception

Tokyo, Japan: I found this food packaging for mangoflavored snack cakes in a grocery store in Japan. The food is as simple as it comes. However, the package design is layered with complexity, ...

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