Do Good: How Design Can Change the World

Foreword

<authorgroup>Erik Spiekermann</authorgroup>

When the First Things First manifesto from 1964 was about to be republished by Adbusters for the new millennium, I readily signed it. As the manifesto put it, “designers... apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles.” Who wouldn’t agree with the conclusion that “our skills could be put to worthwhile use”? I signed, because the list of colleagues and friends who had already signed was impressive, even intimidating. And the original signatories ...