Do Good: How Design Can Change the World

Chapter 8. Why our time is the Perfect time

The actor who actually portrayed the Marlboro Man died of cancer at the age of 51

	“We can’t solve problems by using the same kind of thinking we used when we created them.”
	--ALBERT EINSTEIN (1879-1955)

IF YOU’RE STILL READING, you’re likely already convinced that there are numerous ethical arguments for change. Now let’s explore why the timing has never been better – or more profitable – for responsible design.

What’s your favorite typeface?

When I started my design firm over 20 years ago, if you hadn’t gone ...