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Do Good: How Design Can Change the World by R.G.D. David B. Berman FGDC

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Chapter 7. Losing Our Senses

Losing Our Senses
 

“Design awakens all the senses”

 
 --LEE KUN-HEE, SAMSUNG

GRAPHIC DESIGN CAN BECOME more important than the product it helps promote. The products become icons for graphic memories that consumers enjoy. So as brands evolve from marks of quality to free-floating ideas products also become vectors for brand awareness.

Considering the lengths that breweries will go to great lengths to influence males aged 18 to 24, it is clear that those companies have figured out the transcendence of branding. Marketers and designers know that the beer men buy while young will likely be the beer they’ll reach for through the rest of their ...

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