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Do Good: How Design Can Change the World by R.G.D. David B. Berman FGDC

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Chapter 5. Where The Truth Lies: A Slippery Slope

Where The Truth Lies: A Slippery Slope

Train station, Dachau, Germany, 2007

 

“What is wrong is a style of life which is presented to be better, when it is directed towards having rather than being.

 
 --POPE JOHN PAUL II (1920-2005)

TO PARAPHRASE STEVE MANN, the eye is the largest bandwidth pipe into the human brain, and graphic designers spend their days designing what goes in.[79] When you leverage that power in order to deceive people, then those cleverly crafted messages and images become lies. We have a responsibility to not exploit this power.

Are branding and advertising, by their very natures, misleading? Not at all. Most advertising ...

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