Chapter . A designer is
“an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.” | ||
| --BUCKMINSTER FULLER (1895–1983) | ||
Introduction
IN THE YEAR 2000, I sold the successful graphic design agency I had founded at the age of 22. I chose a new career path, to achieve a balance between working for clients who are helping repair the world and sharing how to do that with others.
This book is a reflection of that quest. Its message is for designers, for those who buy design, and for those who consume design.
Graphic designers (some say “communication designers”)[4] create a bridge between information and understanding. Industrial designers add usability and appeal to objects. Interior designers invent where we live. ...
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