FOREWORD
DID YOU CHOOSE this book because you thought the cover looked interesting? Are you reading this because you have an insatiable curiosity, or because a friend told you about it? Do you see yourself as someone who is in the company of adventurers, visionaries, risk-takers, pioneers, or artists? Are you trying to make sense of a new role, company, industry, or technology, or are you feeling left behind in an era of rapid change?
Whatever your reason for choosing Disruptive Marketing, you just made a wise choice. Because in reading this book you have ensured your career will withstand one of the greatest periods of change since the industrial revolution. ...
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