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Disruptive Marketing by Geoffrey Colon

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CHAPTER 12

SKILL #4:

LEARN, UNLEARN, RELEARN

You don’t learn to walk by following rules.You learn by doing, and by falling over.

—RICHARD BRANSON,founder and CEO of Virgin Group

In my favorite book, Future Shock, author Alvin Toffler wrote: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

Geoffrey Colon

@djgeoffe

image

When was the last time you did something for the first time? #disruptivefm

2:52 AM—29 Feb 2016

Unfortunately, I’ve met many marketers who chastise others because they themselves lack the skills they need in this new world. So, instead of humbly admitting ...

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