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Disruptive Marketing by Geoffrey Colon

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CHAPTER 8

SOCIAL BY DESIGN AND THE ADVENT OF THE POST-DIGITAL AGE

I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.

—ANGELA AHRENDTS, Apple senior vice president

image “Why does your website have so many social pieces of content embedded in it?”

image “Why aren’t you following corporate protocol and using our template?”

image “We want to push as many people as possible to our property, ...

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