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Disruptive Marketing by Geoffrey Colon

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CHAPTER 6

THE GENIUS OF TINKERERS AND “TEMPORARY” MARKETERS

Change is inevitable, and when it happens, the wisest response is not to wail or whine but to suck it up and deal with it.

—DANIEL H. PINK, A Whole New Mind: Why Right Brainers Will Rule the Future

IN THE LATE nineteenth and early twentieth centuries, large bands and orchestras performed most popular music. Beginning in the 1950s, things changed. Now, four or five individuals came together and formed a rock band. Then in the late 1970s, the DIY punk ethos shook things up, and anyone could pick up a guitar and form a band.

Geoffrey Colon

@djgeoffe

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What at one time had to be performed ...

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