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Disruptive Marketing by Geoffrey Colon

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CHAPTER 5

THE DISRUPTIVE MARKETER’S MINDSET

Punk Rocker, New Parent, Soccer Player

One thing I like about jazz is that it emphasized doing thingsdifferently from what other people were doing.

—HERBIE HANCOCK, jazz pianist

THE AVERAGE POP song clocks in at about three minutes and twenty seconds (3:20). How do I know this? Well, for one, a Bing search indicates that the average time a pop song is played on FM radio is between three and four minutes. Pull a cross section of about a hundred current pop music videos on YouTube and you will find they range from 2:40 to 3:59. Crunching the data, you find that the average time lands somewhere between 2:40 and 4:00, or around 3:20. That’s how long an artist has to convince you to download the song from ...

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