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Disruptive Marketing by Geoffrey Colon

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CHAPTER 3

CREATIVE DISRUPTION IN THE ANTI ORGANIZATION AGE

A creative economy is the fuel of magnificence.

—RALPH WALDO EMERSON

“HEY, SO YOU want to find an apartment together?”

I was speaking into the old gray telephone handset with big orange buttons that hung from my parents’ kitchen wall in Bethlehem, Pennsylvania. On the other end of the line was my friend Eric “DJ Strobe” Cohen, talking from his apartment on Second Avenue in New York City’s East Village.

“Uh, yeah, but we have to make sure we have an extra room for my music studio,” said Eric, “because that’s a source of additional revenue for me.”

“No worries, I’m down for that,” I noted. “We also need to make sure we have a spot for the turntables.”

Eric enthusiastically replied, “Oh ...

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