ADDITIONAL READING

The following are ten books you should also read to become a disruptive marketer:

1. I Live in the Future and Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted, Nick Bilton (New York, Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., 2010).

2. How Google Works, Eric Schmidt and Jonathan Rosenberg (New York, Grand Central Publishing, a division of Hachette Book Group, Inc., 2014).

3. The Rise of the Creative Class . . . and How It’s Transforming Work, Leisure, Community, and Everyday Life, Richard Florida (New York, Basic Books, 2002).

4. Blink: The Power of Thinking Without Thinking, Malcolm Gladwell (New York, Little, Brown and Company, 2005).

5. ...

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