Disruptive Marketing

AFTERWORD

WHEN I WAS pitching this book, it dawned on me: How old does a book seem when its topic changes by the millisecond? Remaining evergreen in a world that is always on is harder and harder to do. Every day brings a new blog post, a new marketing conference presentation, a new podcast, a new video, new tweets, new Snapchats, new photos, and new infographics explaining how to best optimize the marketing in this new era. I realized the best way to do this was to provide higher-level inspirational thinking that (I hope) won’t get old, because it’s centered on the human experience rather than on technology or platforms; those are so “here today, gone tomorrow.”

I hope that when you read this book—or reread it in 2020 or 2025—that it’s still ...