About the Author

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Paul Paetz is the CEO of Innovative Disruption, a boutique consultancy that works with innovators to bring disruptive products to fruition and market success. His deep knowledge of the patterns of disruptive innovation was first acquired through the school of hard knocks way back in the 1980s, when he began his career with a highly innovative software company that could have disrupted the market, but didn’t. Over the years, he remained curious about, and continued trying to discern why, some companies with superior technology never had breakout success, while others with unlikely products scored big. Clay Christensen’s Innovator’s ...

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