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Disruption by Design: How to Create Products that Disrupt and then Dominate Markets by Paul Paetz

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CHAPTER  11

Staying on Top

You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy. A well-managed business will have a high return on invested capital. But that’s a consequence. It’s not a way to manage a business.

—Peter Senge

Profit is like oxygen, food, water, and blood for the body. They are not the point of life, but without them, there is no life.

—Jim Collins

Success is a lousy teacher. It seduces smart people into thinking they can’t lose.

—Bill Gates

It’s now three or four years later, maybe longer. You had a great vision, addressed a critical market scarcity with a brilliantly disruptive business ...

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