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Disruption by Design: How to Create Products that Disrupt and then Dominate Markets by Paul Paetz

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CHAPTER 9

A Disruptive Business Model

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

—Henry Ford

The golden rule for every businessman is this: “Put yourself in your customer’s place.”

—Orison Swett Marden

Every successful business operates a bit differently from every other. Businesses need to be conscious of what competitors are doing (and especially what they aren’t doing). But as Henry Ford suggested, the most important factor in moving forward is focusing on what makes your own business better, rather than trying to copy your competitors’ strengths. Easier said than done, right?

Disruptors are less worried about making their business better, at least not ...

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