Book description
From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how.
There is a huge difference between being an ""innovator"" and being a ""disruptive innovator."" Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident.
It doesn't have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow.
Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, ""How do I create a disruptive company, product, and culture?"" Disruption by Design:
Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.
Product information
- Title: Disruption by Design: How to Create Products that Disrupt and then Dominate Markets
- Author(s):
- Release date: December 2014
- Publisher(s): Apress
- ISBN: 9781430246336
You might also like
book
Pricing Done Right
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a …
book
Becoming a Leader in Product Development: An Evidence-Based Guide to the Essentials
It is becoming increasingly challenging for product development leaders to effectively lead as workplace demands continue …
book
What's Your Competitive Advantage?
What's Your Competitive Advantage?
book
Sell More Faster
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, …