Disrupting Digital Business

CHAPTER 7

LIVING AND WORKING IN AN ERA OF DIGITAL BUSINESS

Let’s cut to the chase and get started. Over the past two years or so, my company, Constellation Research, has interviewed, studied, or assisted more than a hundred market leaders and fast followers that are working to create a digital transformation strategy. We’ve learned that regardless of industry size or company or geography, these early adopters take five common steps to be successful in an era of digital business:

1. They design new experiences and business models that reflect brand authenticity.
2. They develop and nourish a culture of digital DNA.
3. They apply new technologies to existing infrastructure.
4. They move from gut-driven decisions to data-driven ones.
5. They attract new partners ...