CHAPTER 4
BEING FOX NEWS
WHY TRUST AND TRANSPARENCY ENABLE AUTHENTICITY
Trust drives influence, engagement, and relationships. Gone are the command-and-control relationships of the past. People and organizations must earn trust through their actions across their relationships. Trust can be expanded to gain influence, create engagement, and foster relationships. Trust can also be lost if you lack credibility, or if you show dishonesty or other bad behaviors.
Perhaps the most crucial characteristic of a digital business is how easy it is to initiate and break a relationship. The speed at which we establish connection is a double-edged sword, because it’s just as easy to switch off when trust and transparency are broken. That’s why in the case ...
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