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Disrupt Together: How Teams Consistently Innovate by Heather McGowan, Stephen Spinelli Jr.

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7. Leveraging Ethnography to Predict Shifting Cultural Norms

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Sarah Rottenberg is the Associate Director of the Integrated Product Design Master’s Program at the University of Pennsylvania and a Lecturer in the School of Design. Outside of the university, she trains clients in design research methodologies and helps teams design products, experiences, and businesses that are desirable, meaningful, feasible, and viable. Sarah began her career as a design researcher at Doblin and was formerly a Directing Associate at Jump Associates. She has a Master of Arts in Social Sciences from the University of Chicago, where she studied anthropology, and a ...

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