Book description
&>Master a complete five-step program for identifying and
executing on disruptive business opportunities! Now updated
and even more effective, Luke Williams' Disrupt, Second
Edition combines the design industry's most powerful
"disruptive thinking" techniques with real business implementation
discipline.
Drawing on his pioneering experience
innovating at the legendary frog design (and teaching innovation at
NYU), Williams shows exactly how to generate and execute on a
steady stream of disruptive strategies. Using updated examples and
a book-length case study, Williams shows how the more unexpected an
idea, the smaller the number of competitors, and the more
successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Praise for the Prior Edition of Disrupt
- Dedication Page
- Contents
- Notes about Second Edition
- Preface to the Second Edition: Better to be the Disrupter than the Disrupted
- Introduction. Disruptive Thinking: The Revolution Is in Full Swing
-
Part I: The Hypotheses, the Opportunity, and the Ideas
- Chapter 1. Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End
- Chapter 2. Discovering a Disruptive Opportunity: Explore the Least Obvious
-
Chapter 3. Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
-
Transforming an Opportunity into an Idea
- Stumbling Block 1
- Teams and individuals feel overwhelmed, directionless, and lack focus
- Stumbling Block 2
- Many organizations still think of the world in terms of isolated products, services, and information
- Stumbling Block 3
- Most ideas never get articulated in anything other than water-cooler conversations
- What Is Your Focus? (Getting Past Stumbling Block 1)
- What Can You Blend Together? (Getting Past Stumbling Block 2)
- What Are Your Disruptive Ideas? (Getting Past Stumbling Block 3)
-
Transforming an Opportunity into an Idea
-
Part II: The Solution and the Pitch
- Chapter 4. Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer
- Chapter 5. Making a Disruptive Pitch: Underprepare the Obvious, Overprepare the Unusual
- Quick Reference Guide: Process Summary
- Part III: The Disruptive Leader
- Epilogue. An Instinct for Change: Look Where No One Else Is Looking
- Endnotes
- Acknowledgments
- About the Author
- Beyond the Book
- Index
Product information
- Title: Disrupt: Think the Unthinkable to Spark Transformation in Your Business
- Author(s):
- Release date: September 2015
- Publisher(s): Pearson
- ISBN: 9780134008127
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