&>Master a complete five-step program for identifying and
executing on disruptive business opportunities! Now updated
and even more effective, Luke Williams' Disrupt, Second
Edition combines the design industry's most powerful
"disruptive thinking" techniques with real business implementation
Drawing on his pioneering experience
innovating at the legendary frog design (and teaching innovation at
NYU), Williams shows exactly how to generate and execute on a
steady stream of disruptive strategies. Using updated examples and
a book-length case study, Williams shows how the more unexpected an
idea, the smaller the number of competitors, and the more
successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.