Contents
Introduction: Disruptive Thinking: The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End
Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious
Chapter 3: Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer
Chapter 5: Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual
Epilogue: An Instinct for Change: Look Where No One Else is Looking
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