Praise for Disney U

“When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school—at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the marketplace. Now, anyone can know these secrets of success, thanks to Doug Lipp’s informative book. No matter what your business, the lessons taught at Disney University will prove invaluable.”

Michael Eisner, former CEO and Chairman of The Walt Disney Company

“Doug Lipp shares terrific stories about Disney that underscore the importance of creating an organizational culture with an unwavering dedication to superlative service and exceptional quality, both for employees and customers. He then ...

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