Discovery-Driven Growth

I

Focusing on Strategic Growth

This part of the book starts off with your corporate-level strategy. In our experience, one of the major obstacles to a successful growth program is the lack of clarity about the overall strategy in the first place. We can’t tell you the number of times we’ve seen well-intentioned project managers waste their time and energy on initiatives that senior managers felt were not “on strategy,” often after the initiatives had been approved by those very same senior managers. Similarly, we’ve seen a lot of good companies waste enormous amounts of resources on too many projects that had too little focus. So in the next three chapters, you’ll be thinking about the big picture—growth at the level of the company, how that ...