Discovery-Driven Growth

CHAPTER FOUR

Designing Specific Growth Initiatives

At this stage in the process, you will have spelled out a clear strategy for the company or relevant business groups, assessed your portfolio, and determined how much of what kind of investment in which growth initiatives will be necessary to achieve your corporate growth ambitions. In this chapter, we’ll show you how to connect those higher-level strategic decisions to specific, actionable tasks in each of your strategic initiatives. In a nutshell, you will begin a discovery-driven plan for each major initiative that involves more than a “medium” level of uncertainty. For core enhancements, infrastructure projects, and capital investment projects, you’re probably better off using conventional ...