Discovery-Driven Growth

CHAPTER TWO

Creating Your Growth Framework

This chapter is oriented toward the role of senior executives in establishing clear, focused guidelines for the pursuit of growth. By definition, these guidelines also help people understand where they should not waste their time. Providing a strategic framework for your business requires that the senior team in your company (or senior leadership at a divisional level, if that is where strategic planning takes place) establish the boundaries for success at the outset. In a sensible planning horizon (typically three to seven years, depending on the competitive pace of your industry), how much growth in revenues or, even better, in profits would constitute a successful outcome? It’s important to be crystal ...