CHAPTER ONE
Driving Corporate Growth with the Right Disciplines
Despite its centrality, driving corporate growth is paradoxical—everyone recognizes its importance, yet it is easy to get it wrong. The result is that every day, in offices and conference centers, in meeting rooms and airports, anxious executives in well-established companies worry deeply about how they are going to lead strategic growth in their organizations. CEOs worry about how to deliver the growth they pledged to their boards, CFOs worry about how they will appease a growth-hungry stock market, and COOs and their direct reports worry about how they are going to deliver the growth targets that were promised at the last stockholders’ meeting, while still retaining corporate ...
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