About the Authors
Rita Gunther McGrath, an associate professor at Columbia Business School in New York, is one of the world’s leading experts on strategic business growth in highly uncertain environments. She works with both Global 1,000 icons and smaller but fast-growing organizations. Her current clients include Air Products and Chemicals, Inc., Nokia, Microsoft, AXA Equitable, Novartis, Swiss Re, Glanbia, ON2 Technologies, and the World Economic Forum. She is a popular speaker and works extensively with senior leadership teams.
She has coauthored two previous books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), published by Harvard Business Press. Market-Busters has ...
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