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Discovering Business Intelligence Using MicroStrategy 9 by Samundar Singh Rathore, Nelson Enriquez

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Chapter 1. The Value Proposition of MicroStrategy

Sometimes when we hear about Business Intelligence platforms and related technology, our first reaction is a web report with tons of data to analyze and review, which has a slow and poor response time. Such platforms require IT-savvy personnel to enable them, as they are complicated to use. However, innovations in information technology have completely transformed the user experience and the way technologies are implemented.

When we implement technologies by ourselves with a do-it-yourself approach, the phenomena is called IT consumerization: technology for the final consumers without the complication of typical IT systems in corporations.

Imagine the same concept and approach translated to the Business ...

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