FAST-TRACK TIP NO. 9: GIVE IT THE PERSONAL TOUCH
Everything around you is an extension of your brand, representing who you are and what you stand for. When there is harmony between your inner brand and your outer surroundings, it reinforces and fast-tracks your brand. For example, your stationery, clothing, and office are all a reflection of your brand. All of it should have a personal touch that says you. Everything around you should represent your brand well.
Your brand image is as distinct as you are. That means it should be personalized. At the same time, in corporate life, there are standards. The best way to stand out is to fit in perfectly and also give it your personal touch. I like to tell clients of my company, “If you want to wear ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
