FAST-TRACK TIP NO. 8: HELP OTHER PEOPLE GET WHAT THEY WANT
There is nothing so potent in brand building as doing favors for other people and helping them to get what they want. It’s not just the right thing to do, it has many other benefits. People remember people who help them, and that fast-tracks your brand. Peter Shankman founded HARO (Help a Reporter Out), a public relations service that connects reporters with sources who want to share their expertise with the media. HARO is a brilliant invention. It helps both journalists and the experts who want to get media coverage. Shankman realized that he could help people make a connection through an electronic service. It caught on quickly. HARO’s tagline is: “Everyone Is an Expert at Something.” ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
