FAST-TRACK TIP NO. 5: DO THE THINGS ONLY YOU CAN DO
Focus your time and energy on the most important activities that will build your brand; otherwise, you will get overwhelmed trying to do everything. Do what you do well, and let others do what they know how to do. Let me give you an example of how to focus your own time on the brand-building activities you do best, from my own experience.
I was enthusiastic about writing my book. I love writing, and no one else can write the book that has my name on the cover. But I can ask other people to help make it successful. The marketing director at my company can set up speaking engagements. She can create the landing page on the website. And, she can promote it, in all the ways we promote through social ...
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