FAST-TRACK TIP NO. 2: LEVERAGE, LEVERAGE, LEVERAGE
Leverage has been a strategy for every successful marketing and branding campaign from the beginning of time. One speech, video, article, or event can be the catalyst for an entire campaign. Here are a few examples:
You write a story for a speech. That story goes into your blog. It becomes the basis for a bylined magazine article on a topic connected to your leadership brand. The article is pitched to a business reporter, who interviews you for a major newspaper. A television reporter reads the article and invites you on her show.
At speech on a hot industry topic is videotaped and uploaded to ...
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