FAST-TRACK TIP NO. 1: TAKE MASSIVE ACTION
When my first book, Speak Like a CEO, was published, I worked with our publisher, PR, and marketing team to create a multipage plan that would promote the book and build a following. In 2005, social media networking and marketing were in their infancy. At that time, we focused primarily on traditional marketing and e-mail. We assembled a list of CEOs, leaders, authors, experts, and others we respected, mailed them copies of the book, and asked for their endorsements. We planned a one-day promotional event online. We provided an opportunity for other authors who wanted to promote books and products to make an offering to their fans if they purchased a book. The idea was to get the book into the hands of ...
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