WHY FAST-TRACK BRAND-BUILDING
American singer Eddy Cantor once said, “It takes 20 years to become an overnight success.” It’s true, and it can feel daunting to start working to build your brand. That’s why I offer these fast-track tips. You are busy with your life and career. It is easy to put things off when you aren’t sure where to start. However, building your brand is important, and it will bring value to your company. If you have a plan and seize opportunities, good things will happen.
You can leverage one brand-building event into many. One of my clients, an accomplished physician and public health expert, was invited to give a lecture at Harvard University. Prior to thinking about building her brand, she probably would have just gone ahead ...
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