YOUR UNIQUE BRAND
A branding campaign will fail if it isn’t based on what is real about you. The idea that you can manipulate your image is passé. It conjures up images of publicists paid handsomely to create a perfect public persona. You’re not a blank canvas. You are an interesting person who has lived a life. You have your own unique personality and style. As you build your brand, the activities should feel authentic to you. Publicity or marketing that doesn’t ring true will be rejected. Falsely created public facades crumble under scrutiny.
Leaders within the same industry, company, or association have unique brands. They bring different experiences, values, and public personas to their work. Just as competitive companies have distinct brands, ...
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